|Collection||Drug Fair Collection|
|Scope & Content||
This collection contains information on Milton L. Elsberg and his company, Drug Fair. It consists of photographs, audiocassettes, film and magnetic reels, ephemera, certificates, newspaper clippings, correspondence, speeches, handwritten notes, programs and Drug Fair promotional materials.
The Milton Elsberg material primarily relates to his 70th birthday party in 1982, and an Anti-Defamation League dinner honoring him in 1967. Included in the birthday records are invitations, correspondence, written and taped background information about Elsberg's life, guest lists, and a video about Elsberg shown at the party. The ADL dinner information includes invitations, correspondence, a seating chart, and a draft of the speech given by Elsberg. Information about his youth and family are largely absent from the collection, although some material relates to his son, Stuart Michael Elsberg-four panoramic photographs and eleven Cub Scout and Boy Scout patches.
The Drug Fair records consists primarily of information about the year 1967, the exhibit in Russia in 1961-1962, and a 1964 scrapbook presented to the Brand Names Foundation. The scrapbook documents advertising, promotions, company themes, etc. The materials contain newspaper clippings, both in English and Russian, correspondence, promotional materials, jingles (both paper and audio copies), and ephemera.
The photographs document both Milton Elsberg's family and business; they include internal and external shots of Drug Fair buildings, the Moscow exhibit, family members, and such famous people as Jayne Mansfield and Hubert Humphrey (whom Mr. Elsberg knew as a pharmacist before Mr. Humphrey became a politician).
Notable correspondents in the collection are Lady Bird Johnson, Hubert Humphrey, executives from several companies including Johnson and Johnson, and representatives from the United States Information Agency. Some newspaper clippings also document the Elsbergs' association with Eleanor Roosevelt, whose birthday Mr. Elsberg and his wife Rita attended.
|Title||Drug Fair Collection|
|Creator||Milton L. Elsberg|
Johnson, Lady Bird
|Donor||Elsberg Stuart & Milton|